My work

Day job

I’m a Senior Product Manager at Octane11, an early-stage B2B data platform where I joined as the seventh hire. I own our data and AI products end-to-end, from discovery through launch and go-to-market.

Before writing a spec, I’ll usually build a working concept with tools like Claude Code, v0, or Figma and put it in front of stakeholders early. I use data to question my own assumptions. A lot of my best product decisions have come from the gap between what users ask for and what the data actually shows.

  • AI product suite: I own the roadmap for our AI assistant and AI-enabled tools. I prototyped the UX myself, designed the interaction patterns, and sit close to implementation and system prompting.
  • Data products: I built the data blending logic that chooses the best account match across multiple vendors (50% signal increase) and “key moments” detection that surfaces critical touchpoints in the customer journey.
  • Product partnerships: Led integrations with LinkedIn’s Company Intelligence API (130%+ signal lift) and The Trade Desk REDS. Scoped the technical requirements, negotiated the partnerships, and shipped them.
  • Go-to-market: I stay involved post-launch, enabling sales and marketing through release notes, knowledge base content, and training.

Side projects

I started building with AI in early 2025. Main projects: