Resume
Trusted product leader across data transformation, integrations, and UX. Promoted to Senior PM within 10 months for driving high-impact delivery and clear results.
- Own end-to-end product strategy for the data transformation layer, increasing marketing account signal by 50% and driving major gains in client product value.
- Lead strategic integrations with key partners, including the LinkedIn Company Intelligence API beta, achieving a 130%+ lift in account signal and hitting critical partnership deadlines.
- Directed concept-to-beta development of Octane11’s first AI-powered user tools, shaping product requirements and collaborating closely with engineering to accelerate delivery.
Martech Operations Associate
August 2021 - May 2022 Second product team hire at a B2B SaaS startup. Drove product and data initiatives by collaborating with engineering and client teams to develop impactful solutions and streamline onboarding.
- Led white-glove technical onboarding for new clients, ensuring seamless integration and optimal user experience
- Designed and maintained client-facing dashboards in Looker Studio, leveraging SQL to transform and visualize key insights
- Created engineering requirements and conducted QA testing for new features, driving product quality and usability
August 2019 - August 2021 Leveraged data, automation, and strategic insights to enhance marketing effectiveness, streamline reporting, and drive data-informed decision-making across lending, retail, and executive teams.
- Automated daily reporting with Python, reducing runtime from two hours to twenty minutes and improving operational efficiency
- Deployed a new lead management system, increasing follow-up rates from 30% to 90% and driving higher conversion rates
- Designed and analyzed market monitoring reports, enabling leadership to measure KPIs and optimize expansion strategies in newly acquired markets
Managed multiple research projects from inception to delivery, driving data-driven insights for client growth, retention, and customer experience strategies. Optimized processes, enhanced reporting, and improved efficiency through automation and training.
- Led 5–8 concurrent projects ($26K–$82K) end-to-end, overseeing timelines, data analysis, reporting, and client communication
- Designed and executed customer insights studies using SPSS, Excel, and advanced statistical methods to drive strategic decision-making
- Developed process improvements and automation using Excel and VBA, increasing efficiency and standardizing program management workflows
Bachelor of Science in Marketing
2014 - 2018 Miller College of Business graduate with a minor in Professional Writing and Emerging Media. Received a full tuition scholarship and direct admission to the Miller Scholars Honors Program.